Understanding personas
How to track AI responses across different target audiences
What is a Persona?
In GeoFlux, Personas allow you to simulate how AI models respond to different types of users based on their demographics, psychographics, or professional roles.
While a generic prompt like "What is the best CRM software?" might return a one-size-fits-all answer, AI platforms like ChatGPT often tailor their recommendations based on the user's specific context. By assigning a Persona to your tracked prompts, you can see exactly how the AI's advice shifts for different target audiences.
Why Personas Matter (Concrete Examples)
Personas are powerful because they reveal the nuance in Generative Engine Optimization (GEO). Here is how they help marketing and PR experts:
B2B Example: The Software Evaluation
Imagine you are marketing a CRM platform. If you just track the generic prompt "What is the best CRM software?", you might see Salesforce dominating the results. However, if you create a B2B Persona for a "VP of Sales at a mid-sized company (50-200 employees)" in the "Software" industry, the AI's answer will change fundamentally. It might suddenly recommend HubSpot or Pipedrive because they are better suited for mid-market teams, allowing you to see your true visibility within your actual target market.
B2C Example: The Travel Agency
If you run a travel agency, the prompt "Recommend a great 7-day vacation itinerary in Europe" is too broad. By tracking that prompt against two different B2C Personas—a "Family Vacations Planner" (Age 35-44, 2 Children) versus a "Solo Young Professional" (Age 25-34, lives in a city, travels alone)—you can measure whether your family-resort packages or your backpacking adventure tours are being recommended to the right audiences.
Creating and Managing Personas
You can manage your target audiences on the Personas page in your dashboard.
1. Using Persona Starters (Templates)
The easiest way to get started is by using our built-in Persona templates. We offer several pre-configured setups:
- B2B Starters: "CEO (SMB)", "HR Director (Mid-Market)", "IT Lead (Enterprise)"
- B2C Starters: "Solo household", "Couple (no kids)", "Family household"
Using a starter immediately populates the persona with realistic demographics, firmographics, and behavioral context (e.g., budget-sensitive, time-poor, risk-averse).
2. Building from Scratch
You can also build a highly customized persona from the ground up:
- B2B Personas: Define the target company's size, industry, revenue band, purchasing maturity, and the specific role and authority level of the buyer.
- B2C Personas: Define demographics like age range, gender, urbanicity, household composition, education level, and housing type.
For both types, you can add "Extra context" (e.g., "Values convenience and fast delivery") to further steer the AI's understanding of the user.
3. Archiving
If a persona is no longer relevant to your marketing campaigns, you can archive it to remove it from your active list without deleting historical data.
Assigning Personas to Prompts
Once you have defined your Personas, you need to link them to your tracked prompts.
- Navigate to your Prompts page.
- Select a prompt or create a new one.
- Assign one or multiple Personas to the prompt. Each combination of [Prompt + Persona] will be tracked independently.
(Note: Assigning a new persona to a prompt consumes 1 credit. Each persona costs 50 euros and grants you 50 credits to use for creating base prompts or assigning personas.)
Analyzing Persona Data
On the Prompts results page, use the Persona Filter dropdown to isolate the data. You can choose:
- No Persona: See the baseline, generic AI response.
- Specific Persona: See how the AI answered for that exact audience profile.
- All Personas: View the aggregated visibility across all defined audiences.