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Quickstart Guide

The fastest way to understand your brand's AI search presence

The fastest way to understand your brand’s AI search presence.

This guide gets you set up so you can use the platform with a solid data foundation. It takes less than 10 minutes to complete these steps, and you’ll have your first AI visibility insights within 24–48 hours.


Step 1: Set up your prompts

Prompts are the questions you want to be found for in AI search. We run them on a schedule on AI platforms like ChatGPT to see who gets mentioned.

Your task: Add your first prompts.

Go to Prompts and click Add Prompt. In the drawer:

  • Use the prompt field: we suggest prompts based on your brand and website. Pick one from the suggestions or type your own.
  • Choose a Topic (from Preferences → Topics) and add Tags so you can filter and analyze later.

Tip: Ask yourself “What do I want my brand to be found for?” Rephrase your Google Search Console keywords as natural questions.

Examples:

  • “What’s the best project management tool for creative agencies?”
  • “Which CRM is best for marketing agencies under 50 people?”
  • “How do I improve email open rates for B2B clients?”

You can change prompts later. Your plan has a maximum number of prompts (shown in the form).


Step 2: Add your competitors

While your prompts run, we detect other brands mentioned in AI responses and suggest them to you.

Your task: Add 3–4 competitors.

Go to Settings → Brands. You’ll see:

  • My brand & tracked competitors — your brand and any competitors you’ve already added.
  • Suggested competitors — brands we’ve detected from your prompt responses.

Either click Add competitor to add a brand manually, or accept suggestions from the Suggested competitors section. That shows you who appears alongside (or instead of) you in AI responses and how often they’re mentioned compared to your brand.

Tip: Use the shortest unique brand name (e.g. “HubSpot”) — that’s what we track.


Step 3: Use your dashboard

Your Dashboard (home) shows the main view once your prompts start running (within 24–48 hours).

Your task: Open Dashboard (first item in the sidebar).

You’ll see:

  • Metrics over time — chart of the selected metric (Mentions, Citations, Sentiment, Visibility, or Share of Voice) over the chosen period for the selected brand.
  • Details — reach/volume table with per-prompt breakdowns.
  • Citation sources — pie chart of which domains are cited.
  • Citation source details — table of those sources.
  • Recent responses — latest AI responses we’ve collected.

Use the filters at the top to narrow by brand (yours or a competitor), metric, time period, model, topic, tag, or country. That’s where you see how you stand in AI search and how you compare to competitors across your prompts.


Step 4: Use your sources

When AI platforms use the web to answer, we capture the domains and URLs they cite. Those sources are your biggest lever for improvement.

Your task: Open Sources and see which domains appear most often.

On Sources you get a table of source domains (e.g. nytimes.com) with stats for the selected brand and time window. Click a domain to open its detail page, where you can see:

  • Metrics over time for that domain
  • A table of individual URLs (specific pages) we’ve seen cited from that domain

Things to look for:

  • Competitor domains cited often → consider similar content or positioning.
  • Industry domains you’re not in → outreach or guest posts.
  • Your own URLs cited → double down on that content.
  • Domains that appear often across responses → high-impact targets for content or partnerships.

Let your prompts run for a couple of days before deep analysis. Then focus on the sources that show up most consistently — they’re the best targets for your strategy.


What’s next?

With the basics in place:

  • Strategy: Use the docs section on source insights (or “Understanding your results”) to turn source data into concrete actions.
  • Prompts: Read the Prompts docs for topics, tags, and how to get more value from your tracking.

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