Introduction
What GEOflux measures, who it is for, and where to start
More and more buyers ask an AI assistant instead of typing keywords into a search box: "which CRM should a 10-person agency use", "what is the best espresso machine for a beginner", "which bank has the cheapest personal loan right now". The answer names a handful of brands and links a few sources. If your brand is not in that answer, you were not considered.
GEOflux asks ChatGPT, Gemini and Perplexity the questions your buyers ask, every day (every 3 days on Free), and records what comes back: which brands the answers name, how they describe them, and which websites they cite as evidence. Over weeks that becomes a measurable picture of your visibility in AI search, next to your competitors.
GEOflux is used by in-house marketing, SEO and brand teams tracking their own brand, and by agencies running AI visibility for their clients.
What you can measure
| Metric | The question it answers |
|---|---|
| Visibility | In what share of AI answers is my brand named at all? |
| Mentions | How many answers name my brand? |
| Share of voice | When AI names brands in my space, how often is it me? |
| Sentiment | When AI names me, is the tone positive, neutral or negative? |
| Brand perception | What exactly does AI praise and criticize about my brand? |
| Citations | Which websites does AI use as evidence, and is my own site one of them? |
Every metric can be read for all three engines together or one engine at a time, and sliced by topic, Buyer Journey stage, persona and more. See How GEOflux works for where the numbers come from.
Where to start
- New to GEOflux: follow the Quickstart, then read How GEOflux works once. It explains why answers change from day to day and how to read the numbers.
- Setting up tracking for a brand or a client: read Build a prompt plan before you add more than a few prompts. The prompts you choose decide every number you will see.
- Reading results: start at The Overview dashboard and Filters and time periods.
- Running GEOflux for clients: see Agency and client management, Shared reports and Pitch reports.
How the docs are organized
| Section | What it covers |
|---|---|
| Getting started | What GEOflux is, how it collects data, the first-day setup, and finding your way around the app. |
| Prompts | Adding, importing and organizing the questions you track, planning a whole prompt set, and reading one prompt in depth. |
| Personas | Tracking how answers change for different audiences. |
| Overview dashboard | The tabbed dashboard, the filters that scope it, and chart notes. |
| Metrics | The definition behind every number. |
| Answers | Reading, searching and exporting the AI answers themselves. |
| Brands & competitors | Your brand's setup, the competitors you measure against, and brand profiles. |
| Sources & watchlists | The websites AI cites, and recurring reports on the ones that matter to you. |
| Alerts | Emails when a metric moves past a line you set. |
| AI Readiness | A weekly check that AI crawlers can reach your website. |
| Reports | Read-only reports for people without a login, and pitch reports for agencies. |
| Account | Team and roles, billing and credits, emails, and agency workspaces. |
Questions the docs do not answer: use Get in touch at the bottom of the app's sidebar, or write to hello@geoflux.ai.