Organize your prompts
Topics, Buyer Journey, Branded vs Non-branded and tags, and how to read your data through them
A total visibility score across every prompt is a starting point. The useful reads come from slicing it: how you do on one product line, at the moment a buyer compares options, on the questions where nobody named a brand. Four fields on every prompt make those slices possible.
| Field | Values | Per prompt | Use it for |
|---|---|---|---|
| Topic | Your own themes, such as "Espresso machines" | One, or none | Your main reporting unit: product lines, categories, use cases |
| Buyer Journey | Discover, Evaluate, Buy | One, or none | Reading visibility stage by stage, from first research to purchase |
| Branded vs Non-branded | Branded, Non-branded | One, or none | Keeping brand-check prompts out of your headline numbers |
| Tags | Anything you type | Up to 10 | Everything else: campaigns, product names, the month a prompt was added |
Fill the first three on every prompt. Tags are optional: add the few you will actually filter on.
Topics
A topic is the one theme a prompt belongs to. Topics are how you report: "we are strong on bean-to-cup machines and invisible on grinders" is a topic read.
- A prompt has at most one topic. Prompts without one are grouped under No topic.
- Give each topic at least 5 prompts. Fewer than that and the topic's score swings on single answers.
- Weight topics by what makes you money, not equally. See Build a prompt plan.
Manage topics from the list on the left of the Prompts page: Add topic creates one, and deleting a topic keeps its prompts and moves them to No topic. You can also set a topic when you add prompts, in the topic column of a CSV, in bulk with Assign topic, or on the prompt's detail page. A tracked suggestion is filed under its suggested topic.
Topics drive the Overview's Topics tab and the Topic filter.
Buyer Journey
Buyer Journey says where the person asking is:
- Discover: learning about a problem, with no options in mind yet. "My espresso tastes sour, is it the beans or the machine?"
- Evaluate: judging which options are worth considering. "Best bean-to-cup machine for a small kitchen under 400 pounds", "Sage or De'Longhi for a beginner?"
- Buy: decided, and asking where, whether or from whom. "Where can I buy an espresso machine online with free returns?", "Is a 700 pound machine worth it?"
Rule of thumb: no options in mind is Discover, choosing between options is Evaluate, ready to act is Buy. Answers name brands mostly in Evaluate and Buy, so that is where most prompts belong.
The Overview's Buyer Journey tab reads your visibility, share of voice or sentiment step by step, so you can see where along the way you drop out. See The Overview dashboard.
Branded vs Non-branded
- Branded: the prompt names your brand or a competitor. "Is Monzo safe?", "Monzo vs Starling for everyday banking".
- Non-branded: the prompt names no brand. "Which UK banks have the best current accounts with no monthly fees?"
Branded prompts almost always mention the brand they name, so they flatter your visibility and teach little about whether AI recommends you. They are still useful as a check on accuracy and sentiment. Keep them to a small share of the set (around 10%) and mark them, then read your headline numbers with Branded vs Non-branded set to Non-branded. That is how you see the conversation where the buyer did not name anyone.
GEOflux does not detect this for you: you set it on each prompt.
Tags
Tags are free labels for anything the other fields do not cover.
- Examples:
added-2026-11(the month a prompt joined the set),baseline-2026-q4(the original set you report against),spring-campaign,pro-range. - A prompt holds up to 10 tags. Buyer Journey and Branded vs Non-branded are separate fields and do not count toward the 10.
- Discover, Evaluate, Buy, Branded and Non-branded are reserved for those fields, so they cannot be used as tag names.
Manage tags on the Tags page (under Project in the sidebar). It lists every tag with the number of prompts using it. Add tag creates one, Edit renames it, and Delete removes it from its prompts and keeps the prompts; any filter set to that tag stops matching. You can also tag prompts without leaving the table: with the + in a row, in bulk with Assign tags, or on the prompt's detail page. A tag you type that does not exist yet is created for you.
Setting the values
| Where | Topic | Buyer Journey | Branded vs Non-branded | Tags |
|---|---|---|---|---|
| Add prompt window | Yes | Yes | Yes | Yes |
| CSV import | topic column | buyer journey column | brand type column | tag 1 to tag 5 |
| Prompts table row | No (use Assign topic) | Yes | Yes | + |
| Bulk actions | Assign topic | Assign Buyer Journey | Assign Branded vs Non-branded | Assign tags |
| Prompt detail page | Yes | Yes | Yes | Yes |
The chips above the prompts table, such as 4 without Buyer Journey, count the prompts missing a value. Click one to show only those prompts, select them and assign.
Reading your data by these fields
Each field is a filter on the pages where it makes sense:
- Overview: Topic, Tag, Buyer Journey and Branded vs Non-branded.
- Answers: the same four.
- Prompts: topics from the list on the left; Tag, Buyer Journey and Branded vs Non-branded in the filter bar.
Two rules make the slices predictable:
- OR within a field, AND across fields. Evaluate + Buy is every prompt in either step. Evaluate + Non-branded is the Evaluate prompts that name no brand.
- Filters include; they never exclude. A prompt with no value for a field drops out as soon as you filter by that field. This is why every prompt needs a Buyer Journey and a Branded vs Non-branded value: Non-branded is read by selecting it, not by removing Branded.
Useful combinations: Non-branded alone is your headline. Evaluate + Non-branded is how you do when buyers compare options without naming anyone. Buy + Non-branded is the purchase moment. Branded alone is the brand-check slice.
Shared reports do not carry Buyer Journey or Branded vs Non-branded yet, so the Share button is disabled while either filter is set. See Filters and time periods.
Good practice
- Decide your topics before you add prompts, from your own site's structure: the product families and the situations people buy for.
- Fill Buyer Journey and Branded vs Non-branded on every prompt, and check the chips above the table after every import.
- Use one tag for the original set (
baseline-2026-q4) and one per month for additions (added-2026-11), so you can always read new prompts apart from the baseline. - Keep tags few. A tag nobody filters on is noise in every picker.